Shopping & Performance Max
For ecommerce, the product feed is the campaign. We optimise your feed, structure Shopping and Performance Max around margin, and manage the trade-off between scale and profitability week by week.
How we run it
Fix the feed first
Titles, product types, GTINs and custom labels decide which auctions you enter. We rebuild the feed before spending more on media, because it is the highest-leverage work available on most stores.
Segment by margin, not by guesswork
Bestsellers, full-price, clearance and new-in each get their own targets. A single blended ROAS number hides the losers; this structure exposes them.
Creative that feeds the machine
Performance Max is only as good as its assets. We brief and test image, video and copy variants so the system has something worth showing.
What you get
Merchant Center and product feed audit
Feed optimisation: titles, types, custom labels
Margin-based campaign segmentation
Performance Max asset group strategy
Brand traffic separation and guardrails
Seasonal and promotional planning
Where this sits in the engagement
See the full approach- 1
Audit
We start inside your accounts and analytics, not in a pitch deck. You get a written assessment of what is working, what is leaking money, and what we would change first.
- 2
Plan
Targets modelled from your margins and close rates, a channel plan with a job for every pound, and a measurement setup we both trust before spend scales.
- 3
Launch
Campaigns rebuilt or built fresh, tracking verified end to end, and a weekly rhythm of pacing checks with the specialist who actually runs your account.
- 4
Compound
Every test logged, every learning reinvested. Accounts should be measurably better each quarter, and you can audit the full decision history at any time.
Questions we hear a lot
Yes. We work with Merchant Center directly and with feed platforms such as Channable, DataFeedWatch and Shopify or WooCommerce native feeds. If you have no feed tooling we will recommend the lightest option that fits.
Often paired with
Ready to see what your budget could really do?
Start with a free account review. We look at your setup, tell you what we would change first, and you decide what happens next.