Google Ads Search
Search is where intent lives. We build and manage Google Ads search accounts that treat every pound of spend as an investment with an expected return, from keyword economics through to bid strategy and budget pacing.
How we run it
Economics before keywords
Before touching the account we model what a click is worth to your business: margin, close rate, repeat purchase. Targets come from your numbers, not from industry benchmarks.
Structure that matches how you make money
Campaigns are grouped by profitability and intent, so budget flows to the queries that pay. No sprawling legacy structures, no set-and-forget.
Testing with a paper trail
Every ad test, bid change and budget shift is logged with a hypothesis and a result. You can audit our decisions at any time.
What you get
Account audit or a clean new build
Keyword and search-theme economics model
Conversion-value based bidding setup
Ad copy testing programme
Negative keyword and search term governance
Weekly pacing checks and a monthly performance review
Where this sits in the engagement
See the full approach- 1
Audit
We start inside your accounts and analytics, not in a pitch deck. You get a written assessment of what is working, what is leaking money, and what we would change first.
- 2
Plan
Targets modelled from your margins and close rates, a channel plan with a job for every pound, and a measurement setup we both trust before spend scales.
- 3
Launch
Campaigns rebuilt or built fresh, tracking verified end to end, and a weekly rhythm of pacing checks with the specialist who actually runs your account.
- 4
Compound
Every test logged, every learning reinvested. Accounts should be measurably better each quarter, and you can audit the full decision history at any time.
Questions we hear a lot
Yes. Where product feeds or strong creative assets exist, we run Performance Max as a complement to search, with brand exclusions in place so it does not simply harvest traffic you already own.
Often paired with
Ready to see what your budget could really do?
Start with a free account review. We look at your setup, tell you what we would change first, and you decide what happens next.